Fashion Dissertation Titles

Info: 672 words(1 pages)Fashion Dissertation Titles
Published: 28th July 2025 in Fashion Dissertation Titles

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Introduction

This article focuses on the nexus of sustainable fashion and older consumers and how the fashion industry may not only respond to environmental issues but also respond to the unique needs of an ageing population. This article explores various studies on consumers’ attitudes about sustainable fashion, greenwashing, and the possible role of emotional connection in eco-friendly consumption. It also discusses how fashion could do a better job of addressing older consumers’ needs, such as comfort, health, and inclusion, while also advancing older consumers’ self-identity and well-being through fashion. Finally, it is an attempt to reveal gaps in the fashion industry and to advocate for a sustainable and inclusive modality for the fashion industry.

Sustainable Fashion Dissertation Titles

1. Bridging the Attitude-Behaviour Gap in Sustainable Fashion: A Multi-Theoretical Approach

Focus: This research study will investigate the attitude-behaviour gap in sustainable fashion consumption through a multi-theoretical lens to understand the consumer’s decisions and motivations.

2. Emotional Engagement and Storytelling in Sustainable Fashion Consumption: A Longitudinal Study

Focus: This research study will examine emotional engagement and storytelling in relation to sustainable fashion consumer behaviour while particularly focusing on the longer-term outcomes of sustainability-related behaviours.

3. Gender and Generational Differences in Sustainable Fashion Consumption

Focus: This dissertation will study how gender and generational difference influence attitude toward sustainable fashion, emphasising the sustainability perception gap between the two demographic groups.

4. Overcoming Greenwashing Perceptions in Sustainable Fashion Marketing

Focus: This study will explore how 21st-century authors, such as Kazuo Ishiguro and Deborah Levy, deal with the issues of collective memory and historical trauma through the connection between personal memory and collective narrative.

5. Post-Purchase Behaviour in Sustainable Fashion: Recycling, Repair, and Disposal Practices

Focus: This research will identify sometimes ignored post-purchase behaviours associated with sustainable fashion, such as recycling, repair, and disposal, and their impacts on overall sustainable fashion in the industry.

Fashion Industry on Older Consumers Dissertation Titles

6. Psychological Impact of Fashion on Aging Consumers: Identity, Confidence, and Well-being

Focus: Understanding how fashion can impact the psychological well-being of older consumers, focusing specifically on self-identity, confidence, and comfort in relation to fashion.

7. Attitudes of Older Consumers Toward Fashion Industry Offerings

Focus: Exploring the gap between the fashion offerings of the fashion industry and the older consumer’s specific needs – whilst providing ideas to improve uptake.

8. Social Interaction and Fashion Shopping in Older Consumers

Focus: Exploring how social shopping experiences such as shopping with family and friends influence the fashion choices, direction, and happiness of older shoppers.

9. Designing Fashion for Comfort and Health Needs in the Aging Population

Focus: To explore how fashion can be designed to address older consumers comfort and physical needs, such as fashion identification and disability, and older adults who require adaptive clothing and easy-to-wear clothing.

10. Segmentation Strategies for Marketing Fashion to the Aging Population

Focus: Utilising the STP framework to identify a collection of market segments within the ageing population, developing marketing intentions focused on each market segment’s characteristics.

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References:

1. Mathew, M., & Spinelli, R. (2025). Decoding sustainable drivers: A systematic literature review on sustainability-induced consumer behaviour in the fast fashion industry. Sustainable Production and Consumption.

2. Wang, M., Murphy, R., & Christie, I. (2025). Bringing Sustainable Practices, Fashion Shows, and Sociological Insights Together to Reinvigorate Sustainable Fashion Education. Sustainability, 17(2), 631.

3. Ju, H., & Kang, J. H. (2025, January). Does the Aging Population Offer a Valuable Fashion Market? In International Textile and Apparel Association Annual Conference Proceedings (Vol. 81, No. 1). Iowa State University Digital Press.

4. He, W., Wang, R., Liu, X., & Wang, W. (2025). A Multidimensional Analysis of Middle-Aged Consumers’ Apparel Demand from a Market Adaptation Perspective. Journal of Service Science and Management, 18(3), 211-223.

5. Kivimäki, N. (2025). The Role of Corporate Social Responsibility on Consumer Behaviour in the Fashion Industry: a comparison between generations.

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