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Marketing Dissertation Titles

Info: 724 words(1 pages)Marketing Dissertation Titles
Published: 18th August 2025 in Marketing Dissertation Titles

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Introduction

Marketing has gone through rapid transformation in the digital age as a result of a shift in consumer behavior, changes in technology, increased global competition and opportunity, and higher expectations surrounding ethics and sustainability. Marketing now encompasses more than traditional advertising and not only social media, but also digital branding, influencer marketing, consumer psychology, data-driven marketing and experiential marketing. This collection of dissertations brings together important areas of marketing, namely brand management, consumer engagement, market analytics, cross-cultural communications, and sustainable consumption. The dissertations showcase the way these areas integrated create value for the businesses in the context of incredible change.

Marketing Dissertation Titles

1. The importance of influencer marketing to consumers' purchase decisions: A multi-generational study

Focus: This dissertation will emphasize a focus on consumers engagement with influencer endorsements in their purchase decision process and how engagement varies across generational cohorts with a focus on trust, authenticity, and perceived credibility.

2. Neuromarketing and consumer behaviour: The goal is to produce an emotional response to advertisements.

Focus: This explores how neuromarketing approaches, including brain imaging, eye-tracking, etc., can provide organizations with insights into, the emotional responses generated by advertisements that influence purchase behaviours.

3. Brand commitment in the digital age: Consumers' engagement on social media

Focus: This research will investigate how consumers’ engagement on social media platforms contributes to brand commitment and customer lifetime value.

4. Sustainable marketing and consumer perceptions: A case study research design

Focus: This research project will explore how eco-centric brands utilizing sustainable marketing in their marketing toolbox can influence financial outcomes through a brand image and affect consumer preferences using a case study research design.

5. The impact of personalization on e-commerce marketing

Focus: This dissertation will analyze the impact of personalization in e-commerce marketing such as product recommendations, paid ads, and email marketing strategies on conversion metrics and customer satisfaction as a result of personalization.

6. Cross-Cultural Marketing: Changing Brand Strategies, Marketing in a Global Marketplace

Focus: This research will focus on how culture impacts marketing strategy, framing messages, and the positioning of brands in a global marketplace.

7. Experiential Marketing: The Value of Brand Experiences to Drive Customer Loyalty

Focus: This research will investigate the relationship between the immersive brand experiences (pop-up events and interactive campaigns) that build loyalty and brand advocates.

8. Data Analytics in Marketing: Statistical Forecasting of Consumer Trends with Big Data

Focus: This dissertation will review some of the big data tools and data analytics to create marketing strategy and decisions that support predicting consumer trends.

9. Storytelling as a Variable in Building and Defining Brand Identity

Focus: The research will identify evidence of a positive effect on emotional cognition and brand perceptions as a function of narrative technique(s) in marketing communications.

10. Ethics as a Marketing Consideration: Personalization or Privacy

Focus: This study will investigate the ethics of data collection practices within marketing and whether there is a way to accomplish personalization while maintaining privacy.

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References:

  1. Gayathri, I. K. K. M. COMPARATIVE STUDY ON SOCIAL MEDIA MARKETING INFLUENCE ON THE PURCHASING DECISIONS OF GEN Z AND MILLENNIALS. https://meerayan.com/wp-content/uploads/22-MRJ1489.pdf
  2. Rajesh, M. (2025). Neuromarketing in Shaping Consumer Behaviour with Respect to FMCG Advertisement in Specification to Colours, Emotion and Logo. Anusandhanvallari, 35-52. https://psvmkendra.com/index.php/journal/article/view/13
  3. Widyatmoko, W. (2025). Personalization or Manipulation? Analysis of Personalization Marketing Strategy on Consumer Purchase Decision in Indonesian E-Commerce. Sciences du Nord Economics and Business, 2(01), 70-81. https://north-press.com/index.php/sneb/article/view/62
  4. Su’udiah, V. A. (2025). Navigating Cross-Cultural Business Strategies: The Impact of Globalization on International Market Entry in Emerging Economies. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8(2), 4053-4078. https://e-journal.uac.ac.id/index.php/iijse/article/view/6366
  5. Venkateswaran, P. S., & Mm, S. (2025). Predictive Analytics: Utilizing Machine Learning and Big Data for Forecasting Future Trends in Business and Consumer Behavior. In Strategic Brand Management in the Age of AI and Disruption(pp. 463-492). IGI Global Scientific Publishing.  

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