What are different PhD dissertation theories used in marketing research?
This PhD dissertation explores marketing research theories, including Planned Behavior, Social Cognitive Theory, Consumer Culture Theory, Relationship Marketing Theory, Brand Equity Theory, and Diffusion of Innovations Theory, to understand consumer behaviour, decision-making processes, branding, and relationship management. It provides insights for marketers and researchers to develop effective strategies. The findings and implications of this PhD … Continue reading What are different PhD dissertation theories used in marketing research?
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed