What are the different marketing scales commonly used?

Discussion and Conclusion

What are the different marketing scales commonly used?

  • Interpersonal orientation scales
  • Need and preferences and self-concept scales
  • Consumer compulsiveness and impulsiveness scales
  • Country image and affiliation scales
  • Materialism and possession / objects scales
  • Environmentalism and socially responsible consumption scales
  • General values scales
  • Consumer social influence scales
  • Innovativeness scales
  • Opinion leadership and seeking scales
  • Country image and affiliation scale
  • Price perception scale
  • Time usage scale and household roles
  • Styles in the market place scale
  • Purchasing involvement scale
  • Product class scale
  • Business practices and marketing scales